Analytics – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Tue, 20 May 2025 15:57:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp Analytics – e-CENS https://e-cens.com 32 32 Google Tag Manager vs Google Analytics – What are the Differences? https://e-cens.com/blog/google-tag-manager-vs-google-analytics-what-are-the-differences/ Tue, 20 Feb 2024 15:04:13 +0000 https://e-cens.com/?p=27355 Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today.  However, there is often confusion about the difference between the two tools and when to use each one.  In this comprehensive guide, we will compare Google Tag Manager vs Google Analytics side-by-side to show […]

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]]> Mobile Analytics | eBook https://e-cens.com/blog/mobile-analytics-ebook-2/ https://e-cens.com/blog/mobile-analytics-ebook-2/#respond Wed, 05 Oct 2022 11:03:53 +0000 https://e-cens.com/?p=18656 Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]

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]]> https://e-cens.com/blog/mobile-analytics-ebook-2/feed/ 0 5 New Key Features on  GA4 https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/ https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/#respond Fri, 24 Dec 2021 08:48:44 +0000 https://e-cens.com/?p=14110 GA4 Key Features: What to Expect   Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. […]

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]]> https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/feed/ 0 Understanding the importance of CDP in Customer Segmentation https://e-cens.com/blog/customer-segmentation-and-beyond-5-use-cases-for-a-cdp/ https://e-cens.com/blog/customer-segmentation-and-beyond-5-use-cases-for-a-cdp/#respond Mon, 21 Sep 2020 10:16:38 +0000 https://e-cens.com/?p=6981 Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]

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