Social Media Marketing – e-CENS

7 Key Elements to Include in Your Customer Journey Map

e-CENS — Sun, 04 Jun 2023 19:37:40 +0000

If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is invaluable for understanding your customer’s needs and preferences, ultimately leading to better business outcomes. In this article, we’ll cover the key elements of customer journey mapping, discuss its benefits, and […]

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Benefits of a 360 Customer View and 3 Ways to Get it

e-CENS — Fri, 24 Mar 2023 20:13:54 +0000

What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want, and how to best serve them is essential for long-term success. That’s why a 360 customer view is so important today. To stay ahead of the competition, you need to […]

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Zero-party data, Cookies and their use in CDP

Tarun Jain — Tue, 21 Mar 2023 17:43:50 +0000

Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]

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5 New Key Features on GA4

Holger Tempel — Fri, 24 Dec 2021 08:48:44 +0000

GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. […]

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Understanding the importance of CDP in Customer Segmentation

Sunil Attri — Mon, 21 Sep 2020 10:16:38 +0000

Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]

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