GA4 More – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Thu, 29 May 2025 17:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp GA4 More – e-CENS https://e-cens.com 32 32 GA4 Post-Migration Checklist: 21 Actions for a Clean Break from UA https://e-cens.com/blog/ga4-post-migration-checklist-21-actions-for-a-clean-break-from-ua/ Mon, 03 Jun 2024 17:25:00 +0000 https://e-cens.com/?p=35047 Quick Orientation UA is gone, GA4’s event model is here, and the margin for error is razor-thin. This living guide walks you through seven disciplined steps—starting with a bullet-proof implementation audit—so you can trust every dashboard that follows and unlock GA4-only features such as predictive audiences, BigQuery exports, and cross-platform identity stitching. Miss Step 1 […]

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]]> GA4 Audience Exports: Boosting Data Extensibility & Actionability https://e-cens.com/blog/google-analytics-4-audience-exports-ramping-up-the-extensibility-and-actionability-of-your-ga4-audience-data/ Wed, 27 Mar 2024 09:00:08 +0000 https://e-cens.com/?p=28572 There are several significant enhancements to audience segments in Google Analytics 4 (GA4) compared to Universal Analytics. First and foremost: no more publishing audiences one at a time to each of your linked advertising platforms (Google Ads, Display & Video 360, Search Ads 360, Google Ad Manager, Salesforce Marketing Cloud). When you link these platforms […]

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]]> Revisiting Your Google Analytics 4 Implementation: Time To Update https://e-cens.com/blog/time-to-revisit-your-google-analytics-4-implementation-yes-already/ Tue, 20 Feb 2024 13:38:14 +0000 https://e-cens.com/?p=27322 With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it truly is time to ensure that you know how to get the most out of your Google Analytics 4 data. The data model is not the same, the collection methods are not […]

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