Google Analytics – e-CENS

Data Analytics: Your Trusted Analytics Platform Guide

Mostafa Daoud — Fri, 23 Aug 2024 10:37:21 +0000

Businesses today are swimming in data. From customer interactions and marketing campaigns to operational metrics and financial performance, the sheer volume is often overwhelming. Yet, having access to data is one thing; turning it into reliable insights that drive smarter, faster business decisions across the organization is another challenge entirely. Too often, valuable information remains […]

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Google’s Privacy Sandbox: Guide for Developers

Mostafa Daoud — Tue, 23 Apr 2024 12:08:01 +0000

The need for online privacy has become increasingly crucial as the internet continues to evolve. With the rise of data-driven advertising and the potential for user tracking, concerns over privacy have grown. Google’s Privacy Sandbox initiative aims to address these concerns by proposing new standards and technologies that balance protecting user privacy and enabling a […]

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Haven’t Migrated from Universal Analytics Yet? Here’s What to Do!

Mostafa Daoud — Thu, 18 Apr 2024 14:16:19 +0000

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is well underway, with UA properties scheduled for permanent deletion on July 1, 2024. Google has been showing this message for a year now: If you haven’t completed migration, finish setting up your Google Analytics 4 property before your connected universal Analytics property is […]

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Best Practices to Identify B2B Customer Journey Touchpoints!

e-CENS — Tue, 02 Apr 2024 14:24:22 +0000

As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of software, catching up with all these technologies became a must, not just an advantage. The B2B customer journey became a crucial key for driving growth and success for businesses. A […]

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GA4 Audience Exports: Boosting Data Extensibility & Actionability

Patrick Soch — Wed, 27 Mar 2024 09:00:08 +0000

There are several significant enhancements to audience segments in Google Analytics 4 (GA4) compared to Universal Analytics. First and foremost: no more publishing audiences one at a time to each of your linked advertising platforms (Google Ads, Display & Video 360, Search Ads 360, Google Ad Manager, Salesforce Marketing Cloud). When you link these platforms […]

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Getting Business Value From GA4: Access The Insights You Need

Patrick Soch — Fri, 01 Mar 2024 09:15:32 +0000

With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it is past time you ensure you are prepared to get the most out of Google Analytics 4 (GA4). The data model is not the same. The collection methods are not the same, […]

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Google Tag Manager vs Google Analytics – What are the Differences?

Mostafa Daoud — Tue, 20 Feb 2024 15:04:13 +0000

Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often confusion about the difference between the two tools and when to use each one. In this comprehensive guide, we will compare Google Tag Manager vs Google Analytics side-by-side to show […]

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Revisiting Your Google Analytics 4 Implementation: Time To Update

Mostafa Daoud — Tue, 20 Feb 2024 13:38:14 +0000

With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it truly is time to ensure that you know how to get the most out of your Google Analytics 4 data. The data model is not the same, the collection methods are not […]

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4 Benefits of Server-Side Tracking

Sunil Attri — Wed, 19 Oct 2022 08:36:21 +0000

Third-party cookies aren’t going away just yet, but that doesn’t mean you shouldn’t start preparing for a cookieless world. Google will soon deliver on its plan to phase out third-party cookies from Chrome, the browser with a whopping 65% market share. In doing so, Chrome will join Apple’s Safari and Mozilla’s Firefox in deprecating cross-site […]

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Mobile Analytics | eBook

e-CENS — Wed, 05 Oct 2022 11:03:53 +0000

Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]

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