Google Analytics 360 – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Sat, 26 Apr 2025 11:37:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp Google Analytics 360 – e-CENS https://e-cens.com 32 32 GA4 Audience Exports: Boosting Data Extensibility & Actionability https://e-cens.com/blog/google-analytics-4-audience-exports-ramping-up-the-extensibility-and-actionability-of-your-ga4-audience-data/ Wed, 27 Mar 2024 09:00:08 +0000 https://e-cens.com/?p=28572 There are several significant enhancements to audience segments in Google Analytics 4 (GA4) compared to Universal Analytics. First and foremost: no more publishing audiences one at a time to each of your linked advertising platforms (Google Ads, Display & Video 360, Search Ads 360, Google Ad Manager, Salesforce Marketing Cloud). When you link these platforms […]

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]]> Getting Business Value From GA4: Access The Insights You Need https://e-cens.com/blog/getting-business-value-out-of-ga4-how-to-access-the-insights-you-need/ Fri, 01 Mar 2024 09:15:32 +0000 https://ecens2dev.wpenginepowered.com/?p=27538 With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it is past time you ensure you are prepared to get the most out of Google Analytics 4 (GA4). The data model is not the same. The collection methods are not the same, […]

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]]> Benefits of a 360 Customer View and 3 Ways to Get it https://e-cens.com/blog/why-a-360-customer-view-is-essential-today/ https://e-cens.com/blog/why-a-360-customer-view-is-essential-today/#respond Fri, 24 Mar 2023 20:13:54 +0000 https://e-cens.com/?p=22332 What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want, and how to best serve them is essential for long-term success. That’s why a 360 customer view is so important today. To stay ahead of the competition, you need to […]

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]]> https://e-cens.com/blog/why-a-360-customer-view-is-essential-today/feed/ 0 Replicating Adobe Analytics Reports in Data Studio https://e-cens.com/blog/use-data-studio-to-replicate-adobe-analytics-rules-based-data-dimension-classifications/ https://e-cens.com/blog/use-data-studio-to-replicate-adobe-analytics-rules-based-data-dimension-classifications/#respond Thu, 05 Apr 2018 16:08:41 +0000 https://e-cens.com/?p=1049 If you have decided to migrate from Adobe Analytics to Google Analytics 360, you may be looking for new ways to generate the types of reports your organization used within the Adobe Analytics infrastructure. This post presents a quick and easy solution for reporting on Google Analytics 360 data in Data Studio in a way that […]

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