Google Analytics 4 – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Thu, 29 May 2025 17:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp Google Analytics 4 – e-CENS https://e-cens.com 32 32 GA4 Post-Migration Checklist: 21 Actions for a Clean Break from UA https://e-cens.com/blog/ga4-post-migration-checklist-21-actions-for-a-clean-break-from-ua/ Mon, 03 Jun 2024 17:25:00 +0000 https://e-cens.com/?p=35047 Quick Orientation UA is gone, GA4’s event model is here, and the margin for error is razor-thin. This living guide walks you through seven disciplined steps—starting with a bullet-proof implementation audit—so you can trust every dashboard that follows and unlock GA4-only features such as predictive audiences, BigQuery exports, and cross-platform identity stitching. Miss Step 1 […]

<p>The post GA4 Post-Migration Checklist: 21 Actions for a Clean Break from UA first appeared on e-CENS.</p>

]]> Haven’t Migrated from Universal Analytics Yet? Here’s What to Do! https://e-cens.com/blog/havent-migrated-from-universal-analytics-yet-heres-what-to-do/ Thu, 18 Apr 2024 14:16:19 +0000 https://e-cens.com/?p=28939 The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is well underway, with UA properties scheduled for permanent deletion on July 1, 2024. Google has been showing this message for a year now: If you haven’t completed migration, finish setting up your Google Analytics 4 property before your connected universal Analytics property is […]

<p>The post Haven’t Migrated from Universal Analytics Yet? Here’s What to Do! first appeared on e-CENS.</p>

]]> Best Practices to Identify B2B Customer Journey Touchpoints! https://e-cens.com/blog/identify-b2b-customer-journey-touchpoints/ Tue, 02 Apr 2024 14:24:22 +0000 https://e-cens.com/?p=28802 As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of software, catching up with all these technologies became a must, not just an advantage. The B2B customer journey became a crucial key for driving growth and success for businesses. A […]

<p>The post Best Practices to Identify B2B Customer Journey Touchpoints! first appeared on e-CENS.</p>

]]> GA4 Audience Exports: Boosting Data Extensibility & Actionability https://e-cens.com/blog/google-analytics-4-audience-exports-ramping-up-the-extensibility-and-actionability-of-your-ga4-audience-data/ Wed, 27 Mar 2024 09:00:08 +0000 https://e-cens.com/?p=28572 There are several significant enhancements to audience segments in Google Analytics 4 (GA4) compared to Universal Analytics. First and foremost: no more publishing audiences one at a time to each of your linked advertising platforms (Google Ads, Display & Video 360, Search Ads 360, Google Ad Manager, Salesforce Marketing Cloud). When you link these platforms […]

<p>The post GA4 Audience Exports: Boosting Data Extensibility & Actionability first appeared on e-CENS.</p>

]]> Getting Business Value From GA4: Access The Insights You Need https://e-cens.com/blog/getting-business-value-out-of-ga4-how-to-access-the-insights-you-need/ Fri, 01 Mar 2024 09:15:32 +0000 https://ecens2dev.wpenginepowered.com/?p=27538 With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it is past time you ensure you are prepared to get the most out of Google Analytics 4 (GA4). The data model is not the same. The collection methods are not the same, […]

<p>The post Getting Business Value From GA4: Access The Insights You Need first appeared on e-CENS.</p>

]]> Google Tag Manager vs Google Analytics – What are the Differences? https://e-cens.com/blog/google-tag-manager-vs-google-analytics-what-are-the-differences/ Tue, 20 Feb 2024 15:04:13 +0000 https://e-cens.com/?p=27355 Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today.  However, there is often confusion about the difference between the two tools and when to use each one.  In this comprehensive guide, we will compare Google Tag Manager vs Google Analytics side-by-side to show […]

<p>The post Google Tag Manager vs Google Analytics – What are the Differences? first appeared on e-CENS.</p>

]]> Revisiting Your Google Analytics 4 Implementation: Time To Update https://e-cens.com/blog/time-to-revisit-your-google-analytics-4-implementation-yes-already/ Tue, 20 Feb 2024 13:38:14 +0000 https://e-cens.com/?p=27322 With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it truly is time to ensure that you know how to get the most out of your Google Analytics 4 data. The data model is not the same, the collection methods are not […]

<p>The post Revisiting Your Google Analytics 4 Implementation: Time To Update first appeared on e-CENS.</p>

]]> Top 20 Questions Asked About Google Analytics 4 https://e-cens.com/blog/top-20-questions-asked-about-google-analytics-4/ Wed, 27 Sep 2023 09:25:05 +0000 https://e-cens.com/?p=25332 What is Google Analytics GA4? The official answer is, “Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.” according to Google. We wrote a blog about Google Analytics’ history, from Urchin to GA4. But to get you up to speed, Google Analytics 4 or […]

<p>The post Top 20 Questions Asked About Google Analytics 4 first appeared on e-CENS.</p>

]]> Data Blending Now Available in Data Studio https://e-cens.com/blog/data-blending-now-available-in-data-studio/ https://e-cens.com/blog/data-blending-now-available-in-data-studio/#respond Fri, 13 Jul 2018 09:12:02 +0000 https://e-cens.com/?p=1019 Data blending is now available in Data Studio! One of the most heavily requested features just launched and truly enhances the power of Data Studio that much more. Have you ever wanted to combine multiple Google Analytics Views or join Google Analytics with Salesforce data directly in Data Studio? The power of data blending is […]

<p>The post Data Blending Now Available in Data Studio first appeared on e-CENS.</p>

]]> https://e-cens.com/blog/data-blending-now-available-in-data-studio/feed/ 0