Google Cloud Platform – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Sat, 26 Apr 2025 11:37:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp Google Cloud Platform – e-CENS https://e-cens.com 32 32 Getting Business Value From GA4: Access The Insights You Need https://e-cens.com/blog/getting-business-value-out-of-ga4-how-to-access-the-insights-you-need/ Fri, 01 Mar 2024 09:15:32 +0000 https://ecens2dev.wpenginepowered.com/?p=27538 With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it is past time you ensure you are prepared to get the most out of Google Analytics 4 (GA4). The data model is not the same. The collection methods are not the same, […]

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]]> 5 Steps To Configure Facebook Conversion API In GTM Server Side https://e-cens.com/blog/facebook-conversion-api-gtm-server-side-container/ https://e-cens.com/blog/facebook-conversion-api-gtm-server-side-container/#respond Tue, 08 Jun 2021 23:59:10 +0000 https://e-cens.com/?p=13576 The Facebook Conversion API lets you send website conversion events from your server to Facebook.    This is useful for tracking conversions that happen offline or on mobile apps, and it also reduces the risk of data loss due to browser issues.    When paired with Google Tag Manager’s server-side container, you can use the […]

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]]> https://e-cens.com/blog/facebook-conversion-api-gtm-server-side-container/feed/ 0 How To Create a Server-Side Container for GTM https://e-cens.com/blog/create-server-side-container-gtm/ https://e-cens.com/blog/create-server-side-container-gtm/#respond Tue, 08 Jun 2021 22:33:56 +0000 https://e-cens.com/?p=13545 In this guide we will learn how to create new server-side container in Google Tag Manager and connect to Google Cloud account. Here are the steps you will complete: Create New Container in GTM Provision Your Server Connect Billing Account (optional) Create Billing Account Add Billing Information Before getting started, you’ll need the following: Admin […]

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]]> https://e-cens.com/blog/create-server-side-container-gtm/feed/ 0 11 Tactics for TV Attribution with Google Analytics https://e-cens.com/blog/11-tactics-for-tv-attribution-with-google-analytics-and-google-cloud-platform/ https://e-cens.com/blog/11-tactics-for-tv-attribution-with-google-analytics-and-google-cloud-platform/#respond Wed, 08 May 2019 12:34:58 +0000 https://e-cens.com/?p=516 Definitive, comprehensive TV attribution remains quite challenging, but with a wide range of tips and tactics from e-CENS consultants and solution designers – covering Google Analytics, Firebase Analytics, Data Studio, and a little bit of predictive modeling on Google Cloud Platform – you can begin gauging the digital response to your TV ads. You can’t […]

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