Technology – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Tue, 20 May 2025 16:09:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp Technology – e-CENS https://e-cens.com 32 32 2024’s Ultimate Guide to Customer Data Platforms (CDP): Boosting Marketing Automation https://e-cens.com/blog/cdp-marketing-business-growth/ Sat, 03 Aug 2024 19:19:34 +0000 https://e-cens.com/?p=30207 What if you could see your customers through their eyes? Your customers are individuals, not just data points; knowing them is your ultimate life preserver. A Customer Data Platform (CDP) is your ship’s compass in 2024’s data ocean. It’s the tool that transforms raw facts and figures into actionable insights. By unifying customer information from […]

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]]> Looker vs Looker Studio: Which Tool Is Powerful to Suit Your Needs? https://e-cens.com/blog/looker-vs-looker-studio-business-tools/ Tue, 23 Jul 2024 16:08:15 +0000 https://e-cens.com/?p=30061 Choosing the right analytics and visualization tools is critical to uncovering insights that can drive your business forward. The debate between Looker vs Looker Studio is at the forefront of many professionals’ minds when seeking powerful data visualization tools for their data analysis and visualization needs. Both platforms offer robust features to transform raw data […]

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]]> A Complete Guide– How to Master Marketing Touchpoints in Customer Engagement Platforms https://e-cens.com/blog/marketing-touchpoints-customer-engagement/ Wed, 24 Apr 2024 14:36:04 +0000 https://e-cens.com/?p=29015 Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking for. It is no coincidence, but it results from understanding and optimizing what marketers call marketing touchpoints. These touchpoints shape the customer experience; it can simply be viewing an ad […]

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]]> Best Practices to Identify B2B Customer Journey Touchpoints! https://e-cens.com/blog/identify-b2b-customer-journey-touchpoints/ Tue, 02 Apr 2024 14:24:22 +0000 https://e-cens.com/?p=28802 As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of software, catching up with all these technologies became a must, not just an advantage. The B2B customer journey became a crucial key for driving growth and success for businesses. A […]

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]]> Top Traits Of Successful Clients: People-Oriented & Visionary https://e-cens.com/blog/the-most-successful-clients-are-people-oriented-visionary-and-entrepreneurial/ Mon, 25 Mar 2024 13:03:03 +0000 https://e-cens.com/?p=28310   The agency that I cofounded, e-Nor, became a Google Analytics Certified Partner in the mid-2000s. Over the course of nearly a decade, we worked with hundreds of organizations in a wide spectrum of verticals and sizes, from small local businesses to the Fortune 500. I sold e-Nor to Dentsu in 2019. At the same […]

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]]> Google Tag Manager Vs Global Site Tag (gtag.js): Key Differences https://e-cens.com/blog/google-tag-manager-vs-global-site-tag-gtag-js-what-are-the-differences/ Tue, 12 Mar 2024 10:46:27 +0000 https://e-cens.com/?p=28188 Google Tag Manager (GTM) and gtag.js are two common methods for implementing tracking codes like Google Analytics on a website.  While they serve similar purposes, these two tools have some key differences. In this guide, we’ll compare GTM vs gtag to help you determine which implementation method is right for your needs. What is Global […]

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]]> Adjust Attribution Reporting–Unlock Your Business Growth! https://e-cens.com/blog/adjust-attribution-reporting-unlock-business-growth/ Sat, 02 Mar 2024 13:51:41 +0000 https://ecens2dev.wpenginepowered.com/?p=27640 To successfully traverse the dynamic landscape of mobile application marketing, exact measurement and optimization are essential. In this environment, a well-configured Adjust implementation is your trusted navigator, offering clear insights into campaign performance and maximizing your (ROAs). However, even the most advanced tools require vigilant investigation. This article empowers you to identify three telltale signs […]

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]]> How to Win Millennial Engagement in 2022: Report by MoEngage https://e-cens.com/blog/personalization-matters-win-milennial-engagement-moengage-2022/ https://e-cens.com/blog/personalization-matters-win-milennial-engagement-moengage-2022/#respond Fri, 04 Mar 2022 03:28:28 +0000 https://e-cens.com/?p=15143 For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way to attract and retain this generation of consumers’ interest in an era of short attention spans and an abundance of shopping choices? Wanting to provide answers, the recently published MoEngage […]

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]]> https://e-cens.com/blog/personalization-matters-win-milennial-engagement-moengage-2022/feed/ 0 5 New Key Features on  GA4 https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/ https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/#respond Fri, 24 Dec 2021 08:48:44 +0000 https://e-cens.com/?p=14110 GA4 Key Features: What to Expect   Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. […]

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]]> https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/feed/ 0 Consent Management Platforms – with industry-leader Tealium IQ https://e-cens.com/blog/consent-management-platform-with-industry-leader-tealium-iq/ https://e-cens.com/blog/consent-management-platform-with-industry-leader-tealium-iq/#respond Sun, 28 Feb 2021 07:04:20 +0000 https://e-cens.com/?p=11263 This article explains the steps required to collect user data in compliance with regulations using Tealium’s Consent Management Platform.

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