tips for internet consultants – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Tue, 20 May 2025 14:10:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp tips for internet consultants – e-CENS https://e-cens.com 32 32 Communicating Potential Business Impact to Drive Data-Driven Improvements https://e-cens.com/blog/communicating-potential-business-impact-to-drive-data-driven-improvements/ Wed, 08 Jan 2025 07:32:03 +0000 https://e-cens.com/?p=31901 Have you spent many hours (or even days and weeks) doing data discovery and informal data exploration followed by a detailed research or analysis agenda and then produced some exceptional quantitative and qualitative insights only to get to the end of your one hundred slide deck and heard the words no one wants to hear […]

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]]> 5 Tips to Get the Most Value from Your In-House Analysts https://e-cens.com/blog/5-tips-to-get-the-most-value-from-your-in-house-analysts/ Wed, 01 Jan 2025 13:12:33 +0000 https://e-cens.com/?p=31867 Having a strong team of in-house analysts can provide your organization with a significant competitive advantage. These skilled professionals offer objective insights, identify new opportunities, and help guide data-informed decision-making across departments. However, simply having analysts on staff isn’t enough; you need to optimize how you work with them to truly unlock their potential. This […]

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]]> WhatsApp Marketing—The Secret Weapon You’re Ignoring? https://e-cens.com/blog/whatsapp-marketing-strategy-for-business/ Sat, 18 May 2024 12:44:26 +0000 https://e-cens.com/?p=29303 Of course, mobile messaging applications have evolved far beyond their initial purpose as personal communication tools. They have emerged as powerful platforms for effective digital marketing strategies. Amongst the plethora of options available, WhatsApp stands out as a game-changer! With its staggering two billion active users worldwide, WhatsApp has become an essential tool for businesses, […]

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]]> How Businesses Cater to Gen Z and Millennials – 6 Top Benefits of Consent Management Platforms https://e-cens.com/blog/six-benefits-consent-management-platform/ Fri, 26 Jan 2024 18:16:26 +0000 https://e-cens.com/?p=26148 As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and catering to their requirements is becoming an essential strategy, profoundly impacting the lifespan of businesses.  Regardless of your business’s geographical focus, be it the United States, the MENA region, or […]

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]]> 7 Key Elements to Include in Your Customer Journey Map https://e-cens.com/blog/7-key-elements-to-include-in-your-customer-journey-map/ https://e-cens.com/blog/7-key-elements-to-include-in-your-customer-journey-map/#respond Sun, 04 Jun 2023 19:37:40 +0000 https://e-cens.com/?p=24423 If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is invaluable for understanding your customer’s needs and preferences, ultimately leading to better business outcomes. In this article, we’ll cover the key elements of customer journey mapping, discuss its benefits, and […]

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]]> https://e-cens.com/blog/7-key-elements-to-include-in-your-customer-journey-map/feed/ 0 Customer Journey for Requirements Gathering https://e-cens.com/blog/follow-the-yellow-brick-road-requirements-gathering-with-customer-journey-mapping/ https://e-cens.com/blog/follow-the-yellow-brick-road-requirements-gathering-with-customer-journey-mapping/#respond Thu, 18 Apr 2019 12:27:06 +0000 https://e-cens.com/?p=510 Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather RequirementsAccording to HubSpot, “A customer journey map is a visual representation of the process a customer or […]

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]]> https://e-cens.com/blog/follow-the-yellow-brick-road-requirements-gathering-with-customer-journey-mapping/feed/ 0 Track All The Things: Pros, Cons, and Considerations https://e-cens.com/blog/track-all-the-things-the-fire-hydrant-approach-to-requirements-gathering/ https://e-cens.com/blog/track-all-the-things-the-fire-hydrant-approach-to-requirements-gathering/#respond Thu, 28 Mar 2019 08:48:05 +0000 https://e-cens.com/?p=434 Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:...

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]]> https://e-cens.com/blog/track-all-the-things-the-fire-hydrant-approach-to-requirements-gathering/feed/ 0 Measuring Business Requirements: Methods & Insights https://e-cens.com/blog/a-grammarians-guide-to-digital-analytics-requirements-gathering/ https://e-cens.com/blog/a-grammarians-guide-to-digital-analytics-requirements-gathering/#respond Mon, 18 Mar 2019 07:16:11 +0000 https://e-cens.com/?p=1090 In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the 2018 Digital Analytics Hub Conference, I had a chance to think about how we sometimes gloss over the contribution that requirements make to the overall success of analytics initiatives. Teasing out […]

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