Web Analytics – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Sat, 26 Apr 2025 11:35:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp Web Analytics – e-CENS https://e-cens.com 32 32 Top 7 Ways to Use Business Questions to Generate Actionable Insights in Your Analysis https://e-cens.com/blog/top-7-ways-to-use-business-questions-to-generate-actionable-insights-in-your-analysis/ Fri, 15 Nov 2024 15:30:27 +0000 https://e-cens.com/?p=31718 Data is the new oil, a precious commodity that can fuel innovation and drive growth.  But, like any resource, its value lies in how it’s extracted and refined. In the realm of data analytics, the key to unlocking valuable insights isn’t just about crunching numbers; it’s about asking the right questions. This article will explore […]

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]]> How to Save Money with Campaign Monitoring? https://e-cens.com/blog/campaign-monitoring-save-money/ Tue, 14 May 2024 20:50:16 +0000 https://e-cens.com/?p=29282 Imagine you’re running an ad campaign, but you have no idea if it’s working. You’re throwing money at a problem, hoping for the best. Not exactly a recipe for success. That is where campaign monitoring comes in. It’s like having a secret weapon in your marketing arsenal. By tracking your campaigns, you can see what’s […]

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]]> How to Use Personalized Marketing Platforms for Powerful Customer Retention https://e-cens.com/blog/personalized-marketing-customer-retention/ Mon, 22 Apr 2024 11:31:04 +0000 https://e-cens.com/?p=28986 If your website or mobile application does not drive leads, you are leaving money on the table! The Martech stack rapidly changes in today’s AI-hyphenated world, requiring your business to embrace personalized marketing strategies to improve customer retention and loyalty. Today’s purchasers, mainly Gen Z and Millennials, expect a sincere customer experience when engaging with […]

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]]> Best Practices to Identify B2B Customer Journey Touchpoints! https://e-cens.com/blog/identify-b2b-customer-journey-touchpoints/ Tue, 02 Apr 2024 14:24:22 +0000 https://e-cens.com/?p=28802 As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of software, catching up with all these technologies became a must, not just an advantage. The B2B customer journey became a crucial key for driving growth and success for businesses. A […]

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]]> Google Tag Manager Vs Global Site Tag (gtag.js): Key Differences https://e-cens.com/blog/google-tag-manager-vs-global-site-tag-gtag-js-what-are-the-differences/ Tue, 12 Mar 2024 10:46:27 +0000 https://e-cens.com/?p=28188 Google Tag Manager (GTM) and gtag.js are two common methods for implementing tracking codes like Google Analytics on a website.  While they serve similar purposes, these two tools have some key differences. In this guide, we’ll compare GTM vs gtag to help you determine which implementation method is right for your needs. What is Global […]

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]]> Adjust Attribution Reporting–Unlock Your Business Growth! https://e-cens.com/blog/adjust-attribution-reporting-unlock-business-growth/ Sat, 02 Mar 2024 13:51:41 +0000 https://ecens2dev.wpenginepowered.com/?p=27640 To successfully traverse the dynamic landscape of mobile application marketing, exact measurement and optimization are essential. In this environment, a well-configured Adjust implementation is your trusted navigator, offering clear insights into campaign performance and maximizing your (ROAs). However, even the most advanced tools require vigilant investigation. This article empowers you to identify three telltale signs […]

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]]> 4 Benefits of Server-Side Tracking https://e-cens.com/blog/benefits-of-server-side-tracking/ https://e-cens.com/blog/benefits-of-server-side-tracking/#respond Wed, 19 Oct 2022 08:36:21 +0000 https://e-cens.com/?p=18047 Third-party cookies aren’t going away just yet, but that doesn’t mean you shouldn’t start preparing for a cookieless world. Google will soon deliver on its plan to phase out third-party cookies from Chrome, the browser with a whopping 65% market share. In doing so, Chrome will join Apple’s Safari and Mozilla’s Firefox in deprecating cross-site […]

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]]> https://e-cens.com/blog/benefits-of-server-side-tracking/feed/ 0 Mobile Analytics | eBook https://e-cens.com/blog/mobile-analytics-ebook-2/ https://e-cens.com/blog/mobile-analytics-ebook-2/#respond Wed, 05 Oct 2022 11:03:53 +0000 https://e-cens.com/?p=18656 Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]

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]]> https://e-cens.com/blog/mobile-analytics-ebook-2/feed/ 0 7 Key Customer Success Metrics to Track https://e-cens.com/blog/key-customer-success-metrics/ https://e-cens.com/blog/key-customer-success-metrics/#respond Wed, 07 Sep 2022 08:08:43 +0000 https://e-cens.com/?p=18019 Measuring your customer success metrics is one of the best ways to get a sense of how well your business is performing. Customer success is critical to a sustainable business strategy, especially in SaaS organizations. Too many tracking techniques start and end with customer acquisition, with little to no monitoring of what occurs after a […]

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]]> https://e-cens.com/blog/key-customer-success-metrics/feed/ 0 5 New Key Features on  GA4 https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/ https://e-cens.com/blog/ga4-vs-universal-analytics-what-to-expect/#respond Fri, 24 Dec 2021 08:48:44 +0000 https://e-cens.com/?p=14110 GA4 Key Features: What to Expect   Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. […]

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