Customer Data Hub – e-CENS https://e-cens.com e-CENS is a premium data and analytics company specializing in data consultancy and business intelligence Tue, 29 Oct 2024 14:24:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://e-cens.com/wp-content/uploads/2024/11/cropped-e-cens-logo_simple-png-32x32.webp Customer Data Hub – e-CENS https://e-cens.com 32 32 Zero-party data, Cookies and their use in CDP https://e-cens.com/blog/all-you-need-to-know-about-cookies-and-zero-party-data/ https://e-cens.com/blog/all-you-need-to-know-about-cookies-and-zero-party-data/#respond Tue, 21 Mar 2023 17:43:50 +0000 https://e-cens.com/?p=22258 Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]

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