{"id":13576,"date":"2021-06-08T23:59:10","date_gmt":"2021-06-08T23:59:10","guid":{"rendered":"https:\/\/e-cens.com\/?p=13576"},"modified":"2024-10-28T12:30:35","modified_gmt":"2024-10-28T12:30:35","slug":"facebook-conversion-api-gtm-server-side-container","status":"publish","type":"post","link":"https:\/\/e-cens.com\/blog\/facebook-conversion-api-gtm-server-side-container\/","title":{"rendered":"5 Steps To Configure Facebook Conversion API In GTM Server Side"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13576\" class=\"elementor elementor-13576\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7be0a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7be0a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26456c1\" data-id=\"26456c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f884c2 elementor-widget elementor-widget-text-editor\" data-id=\"4f884c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Facebook Conversion API lets you send website conversion events from your server to Facebook.\u00a0<\/p><p>\u00a0<\/p><p>This is useful for tracking conversions that happen offline or on mobile apps, and it also reduces the risk of data loss due to browser issues.\u00a0<\/p><p>\u00a0<\/p><p>When paired with Google Tag Manager&#8217;s server-side container, you can use the Conversion API without needing any Facebook pixel code on your website. However, Facebook recommends using CAPI along with FB Pixels.\u00a0<\/p><p>\u00a0<\/p><p>This article will explain how to set up the Facebook Conversion API with a Google Tag Manager server-side container.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa92b8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa92b8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-327a432\" data-id=\"327a432\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d350c8 elementor-widget elementor-widget-spacer\" data-id=\"6d350c8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c7e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c7e6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e674fd3\" data-id=\"e674fd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e56237 elementor-widget elementor-widget-heading\" data-id=\"7e56237\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Using the Facebook Conversion API<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31ed57b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31ed57b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c9fb7a\" data-id=\"0c9fb7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5791a4d elementor-widget elementor-widget-text-editor\" data-id=\"5791a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some of the main benefits of using the Facebook Conversion API:<\/p><p>\u00a0<\/p><ul><li>Tracks conversions that happen offline or on mobile apps. The Conversion API allows you to send conversion data to Facebook that doesn&#8217;t originate from your website. This is great for tracking in-store purchases, call center orders, mobile app conversions, etc.<\/li><\/ul><p>\u00a0<\/p><ul><li>Avoid website tag conflicts. With the server-side setup, you don&#8217;t need to add any Facebook pixel code to your website. This prevents potential tag conflicts and reduces implementation time.<\/li><\/ul><p>\u00a0<\/p><ul><li>Improve conversion data quality. The Conversion API provides more accurate conversion data by reducing discrepancies caused by browser ad blockers, connectivity issues, etc.<\/li><\/ul><p>\u00a0<\/p><ul><li>Prioritized over web pixel data. Facebook will prioritize Conversion API data over web pixel data. So, sending conversions via the API will result in better optimization of your Facebook campaigns.<\/li><\/ul><p>\u00a0<\/p><ul><li>Expanded conversion metadata. The Conversion API allows you to include expanded conversion metadata like predicted lifetime value, contents, predicted magnitudes, etc.<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54036e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54036e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93cd9a6\" data-id=\"93cd9a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd74cf7 elementor-widget elementor-widget-heading\" data-id=\"fd74cf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prerequisites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58c182 elementor-widget elementor-widget-text-editor\" data-id=\"d58c182\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To use the Facebook Conversion API with Google Tag Manager&#8217;s server-side container, you will need:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A Facebook ad account is enabled for the Conversion API<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion API access token<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Tag Manager account with server-side container setup\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3135198 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3135198\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c86ba85\" data-id=\"c86ba85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b664f elementor-widget elementor-widget-heading\" data-id=\"77b664f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Configure Facebook Conversion API For GTM Server-Side Container<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ec72b elementor-widget elementor-widget-text-editor\" data-id=\"60ec72b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Step 1:\u00a0<\/p><p>Make sure you have Admin\/Developer access to the Facebook business manager account. If not possible, request full access to the Pixel in the account to copy the test event code and the Pixel ID and ask the client to generate an access token for you.\u00a0<\/p><p>\u00a0<\/p><p>Make sure you have access to the server container and the web container using the same email (example@analytics.com)\u00a0<\/p><p>\u00a0<\/p><p><em>*It must be the same email address to connect both containers in preview mode.<\/em><\/p><p>\u00a0<\/p><p>The following are three variables that need to be updated:<\/p><p>\u00a0<\/p><ul><li>Facebook pixel ID (Requires full access to the Pixel)<\/li><li>CAPI token (Requires Admin\/Developer access)<\/li><li>CAPI test event code (Requires full access to the Pixel)<\/li><\/ul><p>Step 2: Facebook Conversion API Settings\u00a0<\/p><p>\u00a0<\/p><p>Now, head over to your Facebook Business Manager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ccb7e2 elementor-widget elementor-widget-image\" data-id=\"9ccb7e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"330\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed.png\" class=\"attachment-large size-large wp-image-27989\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-300x193.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4eb0d2 elementor-widget elementor-widget-text-editor\" data-id=\"d4eb0d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Go to the Events Manager and select the Data Sources from the left menu.<\/p><p>\u00a0<\/p><p>Note: we need admin access to your business manager account to generate an access token.\u00a0<\/p><p>\u00a0<\/p><p>1- Go to your Settings tab.<\/p><p>\u00a0<\/p><p>2- Then scroll down to the Set up direct integration section and click Generate access token.<\/p><p>3- Copy it and save it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49f105 elementor-widget elementor-widget-image\" data-id=\"f49f105\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"258\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-1.png\" class=\"attachment-large size-large wp-image-27995\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-1.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-1-300x151.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215898d elementor-widget elementor-widget-text-editor\" data-id=\"215898d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4-\u00a0In the Settings tab, copy the Pixel ID and save it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e4908 elementor-widget elementor-widget-image\" data-id=\"56e4908\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"252\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-2.png\" class=\"attachment-large size-large wp-image-28001\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-2.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-2-300x148.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92fcd5 elementor-widget elementor-widget-text-editor\" data-id=\"c92fcd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5- In the Test Events tab, copy the test_event_code and save it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dff89c elementor-widget elementor-widget-image\" data-id=\"5dff89c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"333\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-3.png\" class=\"attachment-large size-large wp-image-28007\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-3.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-3-300x195.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3184ad elementor-widget elementor-widget-text-editor\" data-id=\"f3184ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Step 3: Go to the Server Container.<\/p><p>1- Create a constant variable and paste the access token from Step 2 into it.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2442918 elementor-widget elementor-widget-image\" data-id=\"2442918\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"361\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-4.png\" class=\"attachment-large size-large wp-image-28013\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-4.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-4-300x212.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b324de7 elementor-widget elementor-widget-text-editor\" data-id=\"b324de7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2- Create another constant variable and paste the Pixel ID into it.<\/p><p>3- Import the Facebook Conversion API tag template in the workspace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7647588 elementor-widget elementor-widget-image\" data-id=\"7647588\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"258\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-5.png\" class=\"attachment-large size-large wp-image-28019\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-5.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-5-300x151.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e5772 elementor-widget elementor-widget-text-editor\" data-id=\"27e5772\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4- Create a new tag using the Facebook Conversion API template.<\/p><p>5-\u00a0 Fill in the API Access Token with the token variable you have created and fill in the Facebook Pixel ID with the Pixel ID variable as well, and for the Test ID, fill it with the test_event_code you have copied from the FB account.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b875bc elementor-widget elementor-widget-image\" data-id=\"1b875bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"311\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-6.png\" class=\"attachment-large size-large wp-image-28025\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-6.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-6-300x182.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbdf6a elementor-widget elementor-widget-text-editor\" data-id=\"fdbdf6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>5- Create a trigger with conditions as the following:<\/p><p>\u00a0<\/p><p>&#8211; Client Name &#8211; equal &#8211; GA4. (The GA4 client name might be different)<\/p><p>\u00a0<\/p><p>&#8211; Choose the Event Name built-in variable to specify the events you want or discard this condition to capture all the events coming from the FB tags in the web container.<\/p><p>\u00a0<\/p><p>&#8211; Create a Query Parameter variable (e.g., GA4 &#8211; MID) and add \u201ctid\u201d in the parameter name field (to not trigger the tag on any request that has a different mid).<\/p><p>\u00a0<\/p><p>&#8211; In the same trigger, add another condition using the Query Parameter variable to specify the source of the data. (the value will be the measurement ID you use in the web container)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5b40f elementor-widget elementor-widget-image\" data-id=\"2e5b40f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"183\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-8.png\" class=\"attachment-large size-large wp-image-28037\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-8.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-8-300x107.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98a0e6 elementor-widget elementor-widget-image\" data-id=\"e98a0e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"255\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-7.png\" class=\"attachment-large size-large wp-image-28031\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-7.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-7-300x149.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d851a21 elementor-widget elementor-widget-text-editor\" data-id=\"d851a21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Step 4: Go to the Web container.<\/p><p>\u00a0<\/p><p>Create a Google tag and add a dummy measurement ID (using real mid will send unwanted data to\u00a0 the GA4 report) and add the following two parameters:<\/p><p>\u00a0<\/p><p>1. server_container_url (go to the server container &gt; admin &gt; container settings and copy the server URL)<\/p><p>2. first_party_collection and give it a value of \u201ctrue\u201d<\/p><p>3. send_page_view and give it a value of \u201cfalse\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a840506 elementor-widget elementor-widget-image\" data-id=\"a840506\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"303\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-9.png\" class=\"attachment-large size-large wp-image-28049\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-9.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-9-300x178.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b378585 elementor-widget elementor-widget-text-editor\" data-id=\"b378585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. send_page_view and give it a value of \u201cfalse\u201d<\/p><p>\u00a0<\/p><p><em>* If Facebook Pixel tags are already installed in the Web container, then we\u2019ll create a server tag for each Facebook tag.<\/em><\/p><p>\u00a0<\/p><p>Create an Event ID variable using the \u201cUnique Event ID\u201d Template from the Community Template Gallery<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258c47e elementor-widget elementor-widget-image\" data-id=\"258c47e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"156\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-10.png\" class=\"attachment-large size-large wp-image-28055\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-10.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-10-300x91.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a52b5 elementor-widget elementor-widget-text-editor\" data-id=\"17a52b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; FB CAPI pageview example:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90512f elementor-widget elementor-widget-image\" data-id=\"f90512f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"389\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-11.png\" class=\"attachment-large size-large wp-image-28061\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-11.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-11-300x228.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e98005 elementor-widget elementor-widget-text-editor\" data-id=\"2e98005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re sending user data, then use the naming in the following table under the \u201cGA4 Field Name\u201d\u00a0<\/p><p>\u00a0<\/p><p>Now, we need to create three common variables that will be used in each tag:<\/p><p>1. Event ID<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72464a3 elementor-widget elementor-widget-image\" data-id=\"72464a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"156\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-12.png\" class=\"attachment-large size-large wp-image-28067\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-12.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-12-300x91.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a619a elementor-widget elementor-widget-text-editor\" data-id=\"56a619a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. Variable for the _fbc cookie and variable for the _fbp cookie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137b99a elementor-widget elementor-widget-image\" data-id=\"137b99a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"165\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-13.png\" class=\"attachment-large size-large wp-image-28073\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-13.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-13-300x97.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5eae6 elementor-widget elementor-widget-image\" data-id=\"6b5eae6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"164\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-14.png\" class=\"attachment-large size-large wp-image-28079\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-14.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-14-300x96.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7359c1b elementor-widget elementor-widget-text-editor\" data-id=\"7359c1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. Now, we can create a Google Tag: Event Settings variable to create a shared variable of these three variables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e20ac6 elementor-widget elementor-widget-image\" data-id=\"3e20ac6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"260\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-15.png\" class=\"attachment-large size-large wp-image-28085\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-15.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-15-300x152.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae430f6 elementor-widget elementor-widget-text-editor\" data-id=\"ae430f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. Now, we can create a Google Tag: Event Settings variable to create a shared variable of these three variables.<\/p><p>*Use this in every tag as shown in the previous FB CAPI pageview tag<\/p><p>\u00a0<\/p><p>Let&#8217;s take an example of how to create an FB CAPI tag from an existing FB Pixel tag:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df18291 elementor-widget elementor-widget-image\" data-id=\"df18291\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"292\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-16.png\" class=\"attachment-large size-large wp-image-28091\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-16.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-16-300x171.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdee8cb elementor-widget elementor-widget-text-editor\" data-id=\"bdee8cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; FB CAPI Tag\u00a0 (ViewContent)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299f8f7 elementor-widget elementor-widget-image\" data-id=\"299f8f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"327\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-17.png\" class=\"attachment-large size-large wp-image-28103\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-17.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-17-300x192.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307a968 elementor-widget elementor-widget-text-editor\" data-id=\"307a968\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use the same dummy mid used in the Google Tag<\/p><p>Google standard events (e.g. page_view, view_item, select_item etc\u2026) can be sent as it\u2019s to the server container, and Facebook will map the equivalent meta events (e.g. PageView, ViewContent, etc\u2026)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334227c elementor-widget elementor-widget-heading\" data-id=\"334227c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Validation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5929e elementor-widget elementor-widget-text-editor\" data-id=\"bc5929e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Facebook Business Manager<\/h3><p>Preview the web container and the server container\u00a0<\/p><p>Trigger any events (e.g. add_to_cart)<\/p><p>Go to business.facebook.com &gt; events manager &gt; data sources &gt; facebook pixel &gt; test events tab<\/p><p>If everything works fine, you should see two instances of the event with the same event ID (one from the web pixel and another from the server API)<\/p><p>We must check if both are coming and the deduplication works as indicated below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f67e7 elementor-widget elementor-widget-image\" data-id=\"52f67e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"239\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-18.png\" class=\"attachment-large size-large wp-image-28109\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-18.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-18-300x140.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a5d21 elementor-widget elementor-widget-text-editor\" data-id=\"90a5d21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; Click on both instances, the web and the server, to check if the parameters are identical or is missing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f548650 elementor-widget elementor-widget-image\" data-id=\"f548650\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"243\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-19.png\" class=\"attachment-large size-large wp-image-28115\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-19.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-19-300x142.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee802fe elementor-widget elementor-widget-heading\" data-id=\"ee802fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Web Container<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ca0a8 elementor-widget elementor-widget-text-editor\" data-id=\"f3ca0a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; If there\u2019s any missing param then go the tag assistant of the web container and confirm if the data is getting populated correctly in the server tag:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc6673 elementor-widget elementor-widget-image\" data-id=\"6cc6673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"287\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-20.png\" class=\"attachment-large size-large wp-image-28121\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-20.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-20-300x168.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0972174 elementor-widget elementor-widget-text-editor\" data-id=\"0972174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; If the data is populated correctly, then open the preview mode of the server and confirm if the event is received and the tag is triggered<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec22b5 elementor-widget elementor-widget-image\" data-id=\"8ec22b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"170\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-21.png\" class=\"attachment-large size-large wp-image-28127\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-21.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-21-300x100.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d485917 elementor-widget elementor-widget-heading\" data-id=\"d485917\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Server Container <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c64ff elementor-widget elementor-widget-text-editor\" data-id=\"d6c64ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; If the tag is not firing, then check the trigger in the server container and if the measurement id you are using in the web container is correct and the server container URL as well<\/p><p>&#8211; If triggered, open the tag and check if the data is getting captured as expected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ab8fa elementor-widget elementor-widget-image\" data-id=\"87ab8fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"429\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-22.png\" class=\"attachment-large size-large wp-image-28133\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-22.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-22-300x251.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc527e elementor-widget elementor-widget-text-editor\" data-id=\"4dc527e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; Open the outgoing HTTP request also to check if the parameters are getting send to Facebook<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8ff08 elementor-widget elementor-widget-image\" data-id=\"7e8ff08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"260\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-23.png\" class=\"attachment-large size-large wp-image-28145\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-23.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-23-300x152.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c771 elementor-widget elementor-widget-text-editor\" data-id=\"3d9c771\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; If the server event is not displayed in the test events in the FB events manager, then check if the test_event_code is matching the one in the test events.<\/p><p><br \/>&#8211; You may have to add the parameters manually in the server tag in the server container to see them in the test events<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40cf08e elementor-widget elementor-widget-image\" data-id=\"40cf08e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"373\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-24.png\" class=\"attachment-large size-large wp-image-28151\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-24.png 512w, https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/unnamed-24-300x219.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b999 elementor-widget elementor-widget-text-editor\" data-id=\"3f2b999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>* Create an \u201cEvent Data\u201d variable to capture the parameters coming from the Web container.<\/p><p>\u00a0<\/p><p><b>We\u2019ve completed all the steps required to send test conversions to your Facebook Conversion API via Google Tag Manager.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b80253e elementor-widget elementor-widget-heading\" data-id=\"b80253e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b843ac elementor-widget elementor-widget-text-editor\" data-id=\"9b843ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Configuring the Facebook Conversion API with a Google Tag Manager server container provides a powerful way to expand your conversion tracking.\u00a0<\/p><p>\u00a0<\/p><p>Since the API sends data directly from your server, you can capture both online and offline conversion events.\u00a0<\/p><p>\u00a0<\/p><p>Pairing it with Google Tag Manager reduces your website&#8217;s implementation friction and tag conflicts.<\/p><p>\u00a0<\/p><p>\u00a0To recap, the key steps are:<\/p><p>\u00a0<\/p><p>Configure the GA4 tag in the website container<\/p><ul><li>Create conversion events<\/li><li>Trigger events appropriately<\/li><li>Add GA4 client in the server container<\/li><li>Create a Facebook Conversion API tag<\/li><li>Pass the same event IDs for deduplication\u00a0<\/li><\/ul><p>\u00a0<\/p><p>Refer to <a href=\"https:\/\/developers.facebook.com\/videos\/2020\/conversion-api-capi-overview\/\" target=\"_blank\" rel=\"noopener\">Facebook&#8217;s documentation<\/a> for additional configuration details and options.\u00a0<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Facebook Conversion API lets you send website conversion events from your server to Facebook.\u00a0 \u00a0 This is useful for tracking conversions that happen offline or on mobile apps, and it also reduces the risk of data loss due to browser issues.\u00a0 \u00a0 When paired with Google Tag Manager&#8217;s server-side container, you can use the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","ub_ctt_via":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-13576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-cloud-platform"],"acf":[],"featured_image_src":"https:\/\/e-cens.com\/wp-content\/uploads\/2021\/06\/facebook-macbook.jpg","author_info":{"display_name":"Tarun Jain","author_link":"https:\/\/e-cens.com\/author\/tarun-jain\/"},"_links":{"self":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/13576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/comments?post=13576"}],"version-history":[{"count":1,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/13576\/revisions"}],"predecessor-version":[{"id":31322,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/13576\/revisions\/31322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media\/13829"}],"wp:attachment":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media?parent=13576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/categories?post=13576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/tags?post=13576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}