{"id":15062,"date":"2022-03-17T09:02:19","date_gmt":"2022-03-17T09:02:19","guid":{"rendered":"https:\/\/e-cens.com\/?page_id=15062"},"modified":"2024-06-25T12:29:55","modified_gmt":"2024-06-25T12:29:55","slug":"google-analytics-301","status":"publish","type":"page","link":"https:\/\/e-cens.com\/google-analytics-301\/","title":{"rendered":"Google Analytics 301"},"content":{"rendered":"<h1>Google Analytics 301 (GA301)<\/h1>\n<p><img decoding=\"async\" title=\"google-analytics-logo_e-cens_training\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/elementor\/thumbs\/google-analytics-logo_e-cens_training-plbncahchi6cvylabankav823wjrdsqwhnicyahft0.png\" alt=\"ga 4\" \/><\/p>\n<h4>About this course:<\/h4>\n<p>This is an <a href=\"https:\/\/e-cens.com\/services\/advanced-analytics\/\">advanced analytics<\/a> course which is designed for those who are familiar with Google Analytics and wish to go beyond the day-to-day reporting and aim to build a power set of skills around customer insights through Google Analytics and Tag Manager. It will help to understand how to set up advanced reports and concepts for brand awareness, e-commerce and lead generation.<\/p>\n<h3>Session 1: Google Tag Manager (GTM) Implementation<\/h3>\n<h5>Topics covered:<\/h5>\n<ul>\n<li>GTM Core Concepts:\n<ul>\n<li>Container, Tags<\/li>\n<li>Triggers, Variables and Data Layer<\/li>\n<\/ul>\n<\/li>\n<li>Implementing GA through GTM:\n<ul>\n<li>Pageviews, Events, Virtual pageviews<\/li>\n<li>Extending the GA dataset with custom dimensions<\/li>\n<li>GTM Access Rights and Workflow<\/li>\n<li>GTM Deployment Features<\/li>\n<li>Cross Domain and Sub-Domain tracking<\/li>\n<li>Non pageview interaction<\/li>\n<li>Setup custom dimensions and metrics<\/li>\n<li>Cross-device user tracking<\/li>\n<li>Offline data importing<\/li>\n<li>Content grouping<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Session 2: Continuation of GTM Implementation and Introduction to GA4<\/h3>\n<h5>Topics covered:<\/h5>\n<ul>\n<li>Reporting Fundamentals &#8211; Recap\n<ul>\n<li>Reporting Features<\/li>\n<li>\u00a0Acquisition Data &amp; Reporting<\/li>\n<li>Conversion and Attribution\n<ul>\n<li>Multi channel funnel reporting<\/li>\n<\/ul>\n<\/li>\n<li>Ecommerce tracking<\/li>\n<li>Filtering and Segmentation<\/li>\n<li>3rd party marketing pixel implementation<\/li>\n<li>Introduction to GA4 (App + Web)\n<ul>\n<li>Implementation<\/li>\n<li>Reporting and Analysis<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Learning Outcome<\/h3>\n<p>Discover Tag Manager to create custom events and variables, gain a deeper understanding of implementing GA through GTM. You will also get an understanding of Google Analytics 4 and learn about the implementation process and the various reports.<\/p>\n<p><a role=\"button\" href=\"#\"><br \/>\nApply now<br \/>\n<\/a><br \/>\n<a role=\"button\" href=\"https:\/\/e-cens.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nCONTACT US<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 301 (GA301) About this course: This is an advanced analytics course which is designed for those who are familiar with Google Analytics and wish to go beyond the day-to-day reporting and aim to build a power set of skills around customer insights through Google Analytics and Tag Manager. It will help to understand [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","ub_ctt_via":"","footnotes":""},"class_list":["post-15062","page","type-page","status-publish","hentry"],"acf":[],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/pages\/15062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/comments?post=15062"}],"version-history":[{"count":0,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/pages\/15062\/revisions"}],"wp:attachment":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media?parent=15062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}