{"id":18152,"date":"2022-10-19T07:41:17","date_gmt":"2022-10-19T07:41:17","guid":{"rendered":"https:\/\/e-cens.com\/?p=18152"},"modified":"2025-05-19T13:18:54","modified_gmt":"2025-05-19T13:18:54","slug":"mashreq-neo-user-increase-case-study-2","status":"publish","type":"post","link":"https:\/\/e-cens.com\/blog\/mashreq-neo-user-increase-case-study-2\/","title":{"rendered":"Mashreq NEO Grows Users By 9,000 Monthly With MoEngage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18152\" class=\"elementor elementor-18152\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-225ffe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"225ffe9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd35658\" data-id=\"bd35658\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e54ad78 elementor-widget elementor-widget-text-editor\" data-id=\"e54ad78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today\u2019s world, mobile is king \u2013 and your business should reflect that. User Increase should be on the forefront of your marketing strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">Learn how <a href=\"https:\/\/www.mashreqbank.com\/en\/uae\/personal\" target=\"_blank\" rel=\"noopener\">Mashreq<\/a>, one of leading financial institutions in the UAE, made their digital banking app the center of their customer experience, and saw a sharp 9k month-to-month user increase.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a1c73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a1c73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca2fb6e\" data-id=\"ca2fb6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4b8af elementor-widget elementor-widget-heading\" data-id=\"3d4b8af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>The Problem<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edbcd1 elementor-widget elementor-widget-text-editor\" data-id=\"9edbcd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mashreq\u2019s digital banking app, Mashreq Neo, was not integrated into the larger omnichannel customer experience. As a result of this, customer data was stored in silos \u2013 which made it challenging to acquire a 360 customer view and deliver a quality customer experience.<\/span><\/p><p><span style=\"font-weight: 400;\">The Mashreq Neo team noticed that their engagement was affected, especially when it came to adoption rates on key features such as debit card spends.\u00a0<\/span><\/p><p><strong>The team established several major objectives:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User increase \/ customer onboarding<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost debit card adoption and spending<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve loyalty program consumption<\/span><\/li><\/ul><p><br \/>The marketing team needed a Customer Data Platform that could help them handle fresh, first-party customer data, to regain some of their lost momentum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b70dcdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b70dcdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c6a323\" data-id=\"3c6a323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9c4d5 elementor-widget elementor-widget-heading\" data-id=\"9b9c4d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Solution<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce02fbd elementor-widget elementor-widget-text-editor\" data-id=\"ce02fbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Instead of treating their app as just another touchpoint in their customers\u2019 journey, Mashreq decided to place Mashreq Neo at the center of the customer journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To achieve this, Mashreq would need a powerful customer engagement engine, which could help them perform behavioral analysis and optimize personalized messaging.<\/span><\/p><p><span style=\"font-weight: 400;\">After evaluating several different customer engagement platforms, the <a href=\"https:\/\/www.mashreqneo.com\/\" target=\"_blank\" rel=\"noopener\">Mashreq Neo<\/a> team decided on <a href=\"https:\/\/www.moengage.com\/\" target=\"_blank\" rel=\"noopener\">MoEngage<\/a> as their solution of choice.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fcb84a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fcb84a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-651bcb3\" data-id=\"651bcb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-084354a elementor-widget elementor-widget-heading\" data-id=\"084354a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>The Results: User Increase<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20345ac elementor-widget elementor-widget-text-editor\" data-id=\"20345ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With MoEngage\u2019s features such as Cohort Analytics and Sherpa, Mashriq Neo was able to implement a comprehensive contextual app engagement strategy.\u00a0<\/span><\/p><p><strong>This strategy brought them:\u00a0<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>9K month-on-month new mobile app user increase<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% increase in CTR using personalization and AI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">16% boost in debit cards activation<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>With MoEngage\u2019s Cohort Analytics, Mashriq Neo\u2019s team was able to map out their customer journey in fine detail and identify and address major drop-off points.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To elevate their messaging, the team looked at performance data of their past messages and took action to align their mode of communication with the right channel and audience \u2013 user increase by delivering a superior digital banking experience to Mashriq Neo\u2019s users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how leading financial institution MASHREQ saw a 9K month-to-month user increase through their digital banking app.<\/p>\n","protected":false},"author":26,"featured_media":18153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"landing-page","ub_ctt_via":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-18152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"featured_image_src":"https:\/\/e-cens.com\/wp-content\/uploads\/2022\/09\/e-cens_mashreq-moengage_case.study_1_hero-image.jpg","author_info":{"display_name":"e-CENS","author_link":"https:\/\/e-cens.com\/author\/e-cens\/"},"_links":{"self":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/18152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/comments?post=18152"}],"version-history":[{"count":2,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/18152\/revisions"}],"predecessor-version":[{"id":34188,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/18152\/revisions\/34188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media\/18153"}],"wp:attachment":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media?parent=18152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/categories?post=18152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/tags?post=18152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}