{"id":18174,"date":"2022-10-19T07:40:39","date_gmt":"2022-10-19T07:40:39","guid":{"rendered":"https:\/\/e-cens.com\/?p=18174"},"modified":"2025-05-19T13:18:40","modified_gmt":"2025-05-19T13:18:40","slug":"moengage-landmark-group-case-study-2","status":"publish","type":"post","link":"https:\/\/e-cens.com\/blog\/moengage-landmark-group-case-study-2\/","title":{"rendered":"Higher Delivery & 56% Purchase Surge\u2014How MoEngage Supercharged Landmark Group\u2019s White Wednesday"},"content":{"rendered":"

Client<\/strong>: Landmark Group<\/a> (Retail & Hospitality Leader, Middle East, Africa, India)<\/p>\n

\n

The Challenge: Capturing Attention During Peak Sales Chaos<\/strong><\/h3>\n

For omnichannel giants, mega-sales like White Wednesday test two critical limits:<\/p>\n

    \n
  1. Message overload<\/strong>: Generic promotions drown in noise, failing to convert app users.<\/li>\n
  2. Engagement decay<\/strong>: Without real-time personalization, repeat purchases and basket sizes stagnate.<\/li>\n<\/ol>\n

    Landmark Group needed to\u00a0cut through the clutter<\/strong>\u00a0by:<\/p>\n

      \n
    • Converting one-time buyers into loyal app users.<\/li>\n
    • Personalizing offers at scale during the 28-day campaign.<\/li>\n<\/ul>\n

      The Solution: Hyper-Personalized Push Notifications at Scale<\/strong><\/h3>\n

      e-CENS leveraged MoEngage\u2019s Dynamic Product Messaging (DPM) to\u00a0turn app users into high-LTV customers<\/strong>:<\/p>\n

        \n
      1. Behavior-Triggered Segmentation<\/strong>:\n
          \n
        • Targeted users based on real-time actions: cart abandonments, product searches, past purchases.<\/li>\n
        • Automated multilingual messaging (e.g., Arabic\/English) aligned with regional preferences.<\/li>\n<\/ul>\n<\/li>\n
        • Discount Cadence Optimization<\/strong>:\n
            \n
          • Sent pre-event teasers, flash-sale alerts, and post-purchase follow-ups.<\/li>\n
          • A\/B tested CTAs like \u201cYour Cart is Waiting\u201d vs. \u201cLast Chance for 50% Off.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

            The Value: Record-Breaking Engagement & Revenue<\/strong><\/h3>\n
              \n
            • 30% higher notification delivery rate<\/strong>: Optimized timing bypassed inbox fatigue.<\/li>\n
            • 35% engagement lift<\/strong>: Subscribers acted on tailored offers (e.g., \u201cComplete your cart\u201d nudges).<\/li>\n
            • 56% surge in purchases<\/strong>: DPM-driven urgency (e.g., \u201c3 left in stock!\u201d) reduced hesitation.<\/li>\n<\/ul>\n

              \u201cMoEngage has truly helped us bring our automation to the next level, allowing us to improve customer engagement across apps and sites.\u201d<\/em>
              \nClaire Adshead<\/strong>, CRM & Retention Manager, Landmark Group<\/p>\n

              Why This Matters for Retailers in Crowded Markets<\/strong><\/h3>\n

              Precision push notifications are like\u00a0deploying VIP sales associates at scale<\/strong>:<\/p>\n

                \n
              • Relevance beats volume<\/strong>: Behavior-triggered messages cut through promotion fatigue.<\/li>\n
              • Timing is revenue<\/strong>: Pre-event teasers prime intent; post-purchase follow-ups lock in loyalty.<\/li>\n
              • Cookie-less future-proofing<\/strong>: First-party app data ensures targeting continuity.<\/li>\n<\/ul>\n

                Lessons for Peak Sales Success<\/strong>:<\/p>\n

                  \n
                1. Own the moment<\/strong>: Coordinate pre\/during\/post-event messaging cadences.<\/li>\n
                2. Let data dictate discounts<\/strong>: Use search\/cart history to personalize offers.<\/li>\n
                3. Test linguistic nuance<\/strong>: Localized CTAs drive higher CTR in multilingual regions.<\/li>\n<\/ol>\n

                  Next Steps<\/strong>:
                  \nTo prepare for your next mega-sale, let\u2019s identify:<\/p>\n

                    \n
                  • High-intent user segments (e.g., cart abandoners, frequent browsers).<\/li>\n
                  • Gaps in real-time behavioral targeting capabilities.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                    Learn how MoEngage\u2019s Push Notifications helped Landmark Group boost their Delivery and Engagement Rates during one White Wednesday.<\/p>\n","protected":false},"author":26,"featured_media":28290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"landing-page","ub_ctt_via":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-18174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"featured_image_src":"https:\/\/e-cens.com\/wp-content\/uploads\/2022\/10\/e-cens_moengage_white-wednesday-sale-768x318-1.jpg","author_info":{"display_name":"e-CENS","author_link":"https:\/\/e-cens.com\/author\/e-cens\/"},"_links":{"self":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/18174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/comments?post=18174"}],"version-history":[{"count":3,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/18174\/revisions"}],"predecessor-version":[{"id":34191,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/posts\/18174\/revisions\/34191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media\/28290"}],"wp:attachment":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media?parent=18174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/categories?post=18174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/tags?post=18174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}