{"id":21013,"date":"2022-12-01T10:52:38","date_gmt":"2022-12-01T10:52:38","guid":{"rendered":"https:\/\/e-cens.com\/migracion-a-ga4-ua-a-ga\/"},"modified":"2024-02-14T12:18:08","modified_gmt":"2024-02-14T12:18:08","slug":"migracion-a-ga4-ua-a-ga","status":"publish","type":"post","link":"https:\/\/e-cens.com\/es\/blog\/migracion-a-ga4-ua-a-ga\/","title":{"rendered":"Migraci\u00f3n a GA4: UA a GA"},"content":{"rendered":"<h4>\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n<p>\t\t\t\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><br \/>\n\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><br \/>\n\t\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/p>\n<h3>Migrating to GA4: What you need to know<\/h3>\n<p>\u00bfEst\u00e1 migrando a GA4? No es una tarea trivial prepararse para cambiar de Universal Analytics a Google Analytics 4. No basta con confiar en el Asistente de Actualizaci\u00f3n o con rehacer el c\u00f3digo de seguimiento. El proceso de migraci\u00f3n es un proyecto que requiere mucho tiempo y esfuerzo, y suele tardar meses en completarse.<\/p>\n<p>Adem\u00e1s, el anuncio de la puesta de sol de la UA en 2023 cre\u00f3 varios retos adicionales que los expertos en marketing y los analistas de datos deben superar:<\/p>\n<ul>\n<li>Plazo ajustado para la migraci\u00f3n<\/li>\n<li>Posible p\u00e9rdida de datos debido a la eliminaci\u00f3n de propiedades<\/li>\n<li>La falta de caracter\u00edsticas familiares de la UA en GA4<\/li>\n<\/ul>\n<p>Sin embargo, abordar <a href=\"https:\/\/e-cens.com\/google-analytics-4-vs-universal-analytics\/\">el cambio de UA a GA4<\/a> resulta m\u00e1s f\u00e1cil con la orientaci\u00f3n de un experto. Con los asesores adecuados y una cuidadosa preparaci\u00f3n previa, estar\u00e1 listo para empezar a mover y gestionar sus datos con confianza, con un a\u00f1o completo de experiencia en GA4 en su haber antes del 1 de julio de 2023.<\/p>\n<p>Para obtener una visi\u00f3n general de las fases de migraci\u00f3n y las mejores pr\u00e1cticas que se deben aplicar al migrar a GA4, consulte el nuevo v\u00eddeo de <a href=\"https:\/\/de.linkedin.com\/in\/holger-tempel\" target=\"_blank\" rel=\"noreferrer noopener\">Holger Tempel<\/a> de e-CENS en nuestra serie que explora las diferencias entre las plataformas de an\u00e1lisis de Google:<\/p>\n<figure>\n<iframe loading=\"lazy\" title=\"Differences between UA and GA4 - Part 4 - Migration Phases\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OJlxrdaIzqA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<\/figure>\n<p>Si quieres saber m\u00e1s, ponte al d\u00eda con los v\u00eddeos anteriores de nuestra serie:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=9v492WiQwJw&amp;t=286s\" target=\"_blank\" rel=\"noopener\">La historia de Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=CRIgznIreOs&amp;t=133s\" target=\"_blank\" rel=\"noopener\">UA vs. GA4: Estructura de la cuenta<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=rFT-46nm214\" target=\"_blank\" rel=\"noopener\">UA vs. GA4: informe sobre el panorama<\/a><\/li>\n<\/ul>\n<h3>UA vs. GA4: The Definitive eBook<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/e-cens.com\/es\/?p=21019\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/e-cens.com\/wp-content\/uploads\/2022\/11\/e-cens_universal-analytics_vs_google-analytics-4_ebook_linkedin-banner-1024x512.png\" alt=\"\" srcset=\"https:\/\/e-cens.com\/wp-content\/uploads\/2022\/11\/e-cens_universal-analytics_vs_google-analytics-4_ebook_linkedin-banner-1024x512.png 1024w, https:\/\/e-cens.com\/wp-content\/uploads\/2022\/11\/e-cens_universal-analytics_vs_google-analytics-4_ebook_linkedin-banner-600x300.png 600w, https:\/\/e-cens.com\/wp-content\/uploads\/2022\/11\/e-cens_universal-analytics_vs_google-analytics-4_ebook_linkedin-banner-300x150.png 300w, https:\/\/e-cens.com\/wp-content\/uploads\/2022\/11\/e-cens_universal-analytics_vs_google-analytics-4_ebook_linkedin-banner-768x384.png 768w, https:\/\/e-cens.com\/wp-content\/uploads\/2022\/11\/e-cens_universal-analytics_vs_google-analytics-4_ebook_linkedin-banner-1536x768.png 1536w, https:\/\/e-cens.com\/wp-content\/uploads\/2022\/11\/e-cens_universal-analytics_vs_google-analytics-4_ebook_linkedin-banner.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t<\/a><\/p>\n<p><strong>Get the most out of GA4 &#8211; and then some.<\/strong><\/p>\n<p>Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4?<\/p>\n<p>Our comprehensive \u201cUniversal Analytics vs. Google Analytics 4\u201d eBook will help you weigh the pros and cons of each software and provide you with a clear road map to transition to GA4 with ease.\u00a0<\/p>\n<ul>\n<li><a href=\"https:\/\/e-cens.com\/universal-analytics-vs-google-analytics-4-ebook\/\">Universal Analytics vs. Google Analytics 4 | eBook<\/a><\/li>\n<\/ul>\n<h3>Learn more about Universal Analytics vs. GA4\u200b\u200b<\/h3>\n<ul>\n<li><a href=\"https:\/\/e-cens.com\/universal-analytics-vs-google-analytics-4-ebook\/\">Universal Analytics vs. Google Analytics 4 | eBook<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/universal-analytics-360-sunset\/\">Universal Analytics 360 Sunset Pushed to 2024 \u2013 What You Need to Know<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/how-is-ga4-different-from-universal-analytics\/\">How is GA4 different from Universal Analytics?<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/google-analytics-4-vs-universal-analytics\/\">Google Analytics 4 vs Universal Analytics \u2013 the Big Switch<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/universal-analytics-vs-google-analytics-4-user-metrics\/\">Universal Analytics vs. Google Analytics 4: User Metrics<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/universal-analytics-vs-google-analytics-4\/\">Universal Analytics vs Google Analytics 4: Account Structure<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/ga4-sessions-engagement-rate\/\">UA vs. GA4: What GA4\u2019s Engagement Rate is Telling You<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/ua-vs-ga4-campaign-tracking\/\">UA vs. GA4: Campaign Tracking<\/a><\/li>\n<li><a href=\"https:\/\/e-cens.com\/ga4-vs-ua-reports\/\">UA vs. GA4: Report Landscape<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Migrating to GA4: What you need to know \u00bfEst\u00e1 migrando a GA4? No es una tarea trivial prepararse para cambiar de Universal Analytics a Google Analytics 4. No basta con confiar en el Asistente de Actualizaci\u00f3n o con rehacer el c\u00f3digo de seguimiento. El proceso de migraci\u00f3n es un proyecto que requiere [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","ub_ctt_via":"","footnotes":""},"categories":[136,137],"tags":[145,144,138,140],"class_list":["post-21013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics-es","category-videos-es","tag-analitica-de-apps","tag-analitica-web","tag-ga4-es","tag-universal-analytics"],"acf":[],"featured_image_src":"https:\/\/e-cens.com\/wp-content\/uploads\/2022\/05\/e-CENS_migrating-to-ga4_1200x1200.png","author_info":{"display_name":"Holger Tempel","author_link":"https:\/\/e-cens.com\/es\/author\/holger\/"},"_links":{"self":[{"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/posts\/21013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/comments?post=21013"}],"version-history":[{"count":0,"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/posts\/21013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/media\/20459"}],"wp:attachment":[{"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/media?parent=21013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/categories?post=21013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-cens.com\/es\/wp-json\/wp\/v2\/tags?post=21013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}