{"id":28800,"date":"2024-04-02T16:58:15","date_gmt":"2024-04-02T16:58:15","guid":{"rendered":"https:\/\/e-cens.com\/?p=28800"},"modified":"2024-10-28T12:19:28","modified_gmt":"2024-10-28T12:19:28","slug":"digital-markets-act-dma-a-guide-for-data-driven-marketers-in-2024-part-1","status":"publish","type":"post","link":"https:\/\/e-cens.com\/blog\/digital-markets-act-dma-a-guide-for-data-driven-marketers-in-2024-part-1\/","title":{"rendered":"Digital Markets Act: A 2024 Guide For Data-Driven Marketers – Part 1"},"content":{"rendered":"

As a data-driven marketer, it\u2019s crucial to stay up-to-date with the latest regulations that impact your industry. One such regulation that requires your attention is the <\/span>Digital Markets Act (DMA)<\/span><\/a>.<\/span><\/p>\n

In this article, we dive deep into the aspects of DMA that are relevant to digital marketing and data analytics teams. We\u2019ll explore the challenges it poses and highlight the opportunities it presents, all while providing practical solutions that help you navigate the regulatory change.<\/span><\/p>\n

Understanding the Digital Markets Act and its implications for data-driven marketers<\/span><\/p>\n

The DMA is a comprehensive regulatory framework aimed at promoting fair and competitive digital markets within the European Union. It addresses various aspects of digital markets, including online platforms, digital advertising, and <\/span>data privacy<\/span><\/a>.\u00a0<\/span><\/p>\n

For data-driven marketers, compliance with the DMA is essential to ensure the lawful and ethical use of customer data. Let\u2019s delve deeper into the DMA\u2019s key provisions that directly impact your digital marketing and analytics activities and best-practice solutions to stay compliant.<\/span><\/p>\n

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DMA vs GDPR<\/h2>\n

Under the provisions of the General Data Protection Regulation (GDPR), the responsibility for the collection and processing of personal data falls on the shoulders of website proprietors and business managers. However, with the introduction of the Digital Markets Act (DMA), this duty is shifted towards major technology enterprises, which the European Commission identifies as gatekeepers. This move aims to stimulate equitable competition and protect the privacy of users.<\/span><\/p>\n

Who are the gatekeepers under the Digital Markets Act<\/h2>\n

The term \u201cgatekeepers\u201d refers to the major technology firms that the European Commission (EC) has identified under the DMA for their pivotal role in digital markets, through the operation of one or more core platform services (CPS).\u00a0<\/span><\/p>\n

The six companies currently designated as gatekeepers by the European Commission include five US-based and one Chinese-based company. They all have European operations and users, but none is headquartered in the EU or UK. The gatekeepers are:<\/span><\/p>\n