{"id":30155,"date":"2024-08-02T12:18:57","date_gmt":"2024-08-02T12:18:57","guid":{"rendered":"https:\/\/e-cens.com\/?post_type=event&p=30155"},"modified":"2024-08-06T08:48:31","modified_gmt":"2024-08-06T08:48:31","slug":"seattle-interactive-conference-2024","status":"publish","type":"event","link":"https:\/\/e-cens.com\/event\/seattle-interactive-conference-2024\/","title":{"rendered":"Seattle Interactive Conference 2024"},"content":{"rendered":"\n

We had an amazing time attending and sponsoring the Seattle Interactive Conference (SIC) 2024, held at The Conference Center in the heart of Seattle. The event took place from July 31st to August 1st, and it was a phenomenal gathering of tech enthusiasts, creatives, and digital marketers. Here\u2019s a recap of the exciting sessions, networking opportunities, and key takeaways from the event.<\/p>\n\n\n\n

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Day 1 Highlights<\/h2>\n\n\n\n

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Morning Sessions<\/h3>\n\n\n\n

The conference kicked off with a series of concurrent sessions that set the tone for the day:<\/p>\n\n\n\n

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  • Amplifying the Digital Shelf: Harnessing the Power of Retail Media Networks<\/strong> by Ashley Royalty from Add3 SHOP, which delved into the evolving world of eCommerce advertising.<\/li>\n\n\n\n
  • Acts Not Ads: Developing Meaningful Marketing Experiences<\/strong> by Chris Copacino from Copacino + Fujikado, highlighting the importance of personal connections in marketing.<\/li>\n\n\n\n
  • Creating Your Own Design Career Path<\/strong> by Val Head from Adobe, focusing on alternative paths to leadership in design.<\/li>\n<\/ul>\n\n\n\n

    Mid-Morning Insights<\/h3>\n\n\n\n

    Later in the morning, sessions continued with thought-provoking topics:<\/p>\n\n\n\n

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    • Zero Click Marketing<\/strong> by Rand Fishkin from SparkToro, discussing the shift towards native content and instant answers.<\/li>\n\n\n\n
    • Designing with AI: The Value of Human Designers<\/strong> by Hua Lo from Expedia Group, exploring the intersection of AI and human creativity in product design.<\/li>\n\n\n\n
    • Perfectionism Killed the Designer<\/strong> by Elodie Kwan from Blink UX, addressing the challenges perfectionists face in the design field.<\/li>\n<\/ul>\n\n\n\n

      Late Morning Expertise<\/h3>\n\n\n\n

      The late morning sessions were equally engaging:<\/p>\n\n\n\n

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      • Autonomous Advertising<\/strong> by Ruben Ayala from Viant and Brian Rauschenbach from Seattle Interactive, examining AI\u2019s role in transforming digital advertising.<\/li>\n\n\n\n
      • Designing for New Realities<\/strong> by Tiff Ta from Graphiti Associates, showcasing the future potential of VR, AR, and Spatial Computing.<\/li>\n<\/ul>\n\n\n\n

        Networking Opportunities<\/h3>\n\n\n\n

        The first day wrapped up with a lively Happy Hour & Networking session, sponsored by Viant Technologies and Copacino Fujikado. It was a fantastic opportunity to connect with industry leaders and peers.<\/p>\n\n\n\n

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        Day 2 Highlights<\/h2>\n\n\n\n
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        Early Morning Sessions<\/h3>\n\n\n\n

        Day two began with coffee and networking before diving into another round of insightful sessions:<\/p>\n\n\n\n

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        • From UK Origins to US Expansion: Fostering Children\u2019s Independence<\/strong> by Jon Kell from Yoto, detailing their innovative approach to children\u2019s audio experiences.<\/li>\n\n\n\n
        • Lessons from the Trenches: Insights for Job Seekers<\/strong> by Donte Parks from Getting The Nod, offering valuable advice for navigating today\u2019s job market.<\/li>\n\n\n\n
        • Freelance Freedom: The Creative Journey of a Designer & Artist<\/strong> by Damon Brown from Creative Lou, sharing his experiences in the freelance world.<\/li>\n<\/ul>\n\n\n\n

          Mid-Morning Discussions<\/h3>\n\n\n\n

          The mid-morning sessions featured engaging topics:<\/p>\n\n\n\n

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          • Social Media Support Group<\/strong> by Jen Rittenhouse from Sitecrafting, discussing the evolving landscape of social media platforms.<\/li>\n\n\n\n
          • Pitching Tomorrow’s Products Today<\/strong> by Olivia Bell and Dominic Wong from Invoke Digital, providing tips on turning ideas into reality.<\/li>\n<\/ul>\n\n\n\n

            Closing Out Strong<\/h3>\n\n\n\n

            The final sessions of the conference included:<\/p>\n\n\n\n

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            • Accessible UX: Design for the Rest of Us<\/strong> by Devon Persing, highlighting the importance of accessibility in design.<\/li>\n\n\n\n
            • R.I.P. Creativity. Pour 1 Out 4 Tha Brainstorm<\/strong> by Zach Huntting, Didi Bethurum, and Marianne Goldin, discussing how to foster creativity in various environments.<\/li>\n<\/ul>\n\n\n\n

              Closing Party<\/h3>\n\n\n\n

              The conference concluded with a vibrant Closing Party & Networking session at Havana Social Club. Attendees enjoyed drinks, music by DJ Nostalgia B, and more opportunities to connect with fellow professionals.<\/p>\n\n\n\n

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              Key Takeaways<\/h2>\n\n\n\n
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              1. AI and Creativity<\/strong>: AI continues to be a dominant force in transforming various industries. However, the human element remains crucial in leveraging AI effectively.<\/li>\n\n\n\n
              2. Meaningful Marketing<\/strong>: In an age where consumers are bombarded with ads, creating genuine connections is more important than ever.<\/li>\n\n\n\n
              3. Design Evolution<\/strong>: The future of design lies in embracing new technologies like VR\/AR while maintaining an emphasis on accessibility and user-centered design.<\/li>\n<\/ol>\n\n\n\n

                We are thrilled to have been part of SIC 2024 and look forward to implementing the innovative ideas and strategies we\u2019ve gathered. A big thank you to all the speakers and organizers for making this event a success. See you next year!<\/p>\n","protected":false},"featured_media":30169,"template":"","event-category":[420],"class_list":["post-30155","event","type-event","status-publish","has-post-thumbnail","hentry","event-category-past-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/event\/30155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media\/30169"}],"wp:attachment":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media?parent=30155"}],"wp:term":[{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/event-category?post=30155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}