{"id":30226,"date":"2024-08-05T11:00:24","date_gmt":"2024-08-05T11:00:24","guid":{"rendered":"https:\/\/e-cens.com\/?post_type=event&p=30226"},"modified":"2024-08-05T11:00:28","modified_gmt":"2024-08-05T11:00:28","slug":"women-in-martech-shaping-the-future-of-customer-retention","status":"publish","type":"event","link":"https:\/\/e-cens.com\/event\/women-in-martech-shaping-the-future-of-customer-retention\/","title":{"rendered":"Women in Martech: Shaping the Future of Customer Retention"},"content":{"rendered":"\n
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On June 27, we collaborated with MoEngage to host an inspiring and insightful event titled “Women in Martech: Shaping the Future of Customer Retention<\/strong>“.<\/p>\n\n\n\n

The event brought together martech professionals specializing in customer engagement and retention for leading direct-to-consumer (D2C) e-commerce websites and mobile apps in the UAE.<\/p>\n\n\n\n

Event Highlights<\/h2>\n\n\n\n

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  • Networking and Coffee (5:00 PM – 5:30 PM):<\/strong>\u00a0The evening kicked off with a networking session, providing attendees with the opportunity to connect with like-minded professionals over coffee.<\/li>\n\n\n\n
  • MoEngage Keynote (5:30 PM – 5:45 PM):<\/strong>\u00a0Sweta Duseja, Director of Customer Success – META at MoEngage, delivered an engaging keynote address. She highlighted the latest trends and strategies in customer success.<\/li>\n\n\n\n
  • The Customer Engagement Silver Bullet (5:45 PM – 6:00 PM):<\/strong>\u00a0Shereen Aldisi from e-CENS discussed effective strategies for enhancing customer engagement and shared valuable insights on best practices.<\/li>\n\n\n\n
  • Panel Discussion (6:00 PM – 6:45 PM):<\/strong>\u00a0The panel titled “Blending Offline\/Online Data To Enhance Phygital Customer Engagement” featured:\n
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    • Lama Mahmalji from Majid Al Futtaim<\/li>\n\n\n\n
    • Louise Rowe from Mimojo<\/li>\n\n\n\n
    • Sejla Vatres from Almosafer The discussion focused on integrating offline and online data to create a comprehensive customer engagement strategy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Q&A Session (6:45 PM – 7:00 PM):<\/strong>\u00a0Attendees had the chance to ask questions and engage with the speakers, gaining deeper insights into their presentations.<\/li>\n\n\n\n
    • Networking (7:00 PM – 8:00 PM):<\/strong>\u00a0The event concluded with another networking session, allowing participants to further discuss ideas and forge new connections.<\/li>\n<\/ul>\n\n\n\n

      Key Takeaways<\/h4>\n\n\n\n
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      • Importance of Data Integration:<\/strong>\u00a0Panelists emphasized the significance of blending offline and online data to foster a seamless customer experience.<\/li>\n\n\n\n
      • Customer Success Strategies:<\/strong>\u00a0Insights were shared on how to effectively engage and retain customers through personalized experiences and targeted marketing efforts.<\/li>\n\n\n\n
      • Empowering Women in Martech:<\/strong>\u00a0The event underscored the crucial role women play in shaping the future of customer retention in the martech industry.<\/li>\n<\/ul>\n\n\n\n

        Thank You<\/h4>\n\n\n\n

        We extend our heartfelt thanks to all the speakers, panelists, and attendees for making this event a success. Special thanks to our partners at MoEngage for their invaluable support.<\/p>\n","protected":false},"featured_media":30264,"template":"","event-category":[],"class_list":["post-30226","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/event\/30226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media\/30264"}],"wp:attachment":[{"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/media?parent=30226"}],"wp:term":[{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/e-cens.com\/wp-json\/wp\/v2\/event-category?post=30226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}