{"id":6957,"date":"2020-09-04T09:17:09","date_gmt":"2020-09-04T09:17:09","guid":{"rendered":"https:\/\/e-cens.com\/?p=6957"},"modified":"2024-10-29T15:05:39","modified_gmt":"2024-10-29T15:05:39","slug":"google-analytics-tracking-do-you-need-consent","status":"publish","type":"post","link":"https:\/\/e-cens.com\/blog\/google-analytics-tracking-do-you-need-consent\/","title":{"rendered":"GDPR Compliance for Google Analytics: Tracking & Consent"},"content":{"rendered":"\t\t
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\"Google<\/h2>

Google Analytics \u2013 The Most Popular Web Analytics To<\/span>olse<\/span>t<\/span><\/h2>

Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of web analytics is associated with a host of legalization. In this article, we will look at the General Data Protection Regulation (GDPR), and how your analytics strategy plays into that. If you’ve not come across the GDPR, it may help to <\/span>read an overview<\/span><\/a> of the regulation. We focus specifically on using Google Analytics, which is among the most popular tools for web analytics.\u00a0<\/span><\/p>

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What is GDPR compliance?<\/span><\/h2>

The GDPR came into force on the 25th of May 2018. It extended the Data Protection Act, providing further data privacy rights to citizens in the EU. It is now vital in many jurisdictions to obtain consent to use the tracking features provided by Google Analytics. This means that best practice is to ask web-visitors to opt-in as per the regulations. Unfortunately, this does mean that you’ll likely miss out on capturing data from your visitors, as not all will decide to opt-in.<\/span><\/p>

Now let’s look at <\/span>gaining consent for using tracking features in Google Analytics.\u00a0<\/b><\/p>

The <\/span>official Google Analytics support<\/span><\/a> webpage specifically notes:\u00a0<\/span><\/p>

\u201cWhen using Google Analytics Advertising Features, you must also comply with the European Union User Consent Policy.\u201d<\/span><\/p>

This resource assists users to comply with GDPR and CCPA when implementing Google’s Analytics services.\u00a0<\/span><\/p>

Are you interested in taking your analytics capabilities to the next level? Get in touch with <\/span>e-CENS<\/span><\/a> and use data to transform your business.<\/span><\/p>

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Interpreting Google’s Requirement for a Compliant Implementation of Google Analytics<\/span><\/h2>

In interpreting Google\u2019s statement, it is clear that if your organization has enabled the Advertising Features in Google Analytics, you will most likely need consent from EU citizens. However, you may be wondering how Google defines ‘Advertising Features’, and we will take a closer look at this. Advertising Features can include any of the following:<\/span><\/p>