Client: Landmark Group (Retail & Hospitality Leader, Middle East, Africa, India)
The Challenge: Capturing Attention During Peak Sales Chaos
For omnichannel giants, mega-sales like White Wednesday test two critical limits:
- Message overload: Generic promotions drown in noise, failing to convert app users.
- Engagement decay: Without real-time personalization, repeat purchases and basket sizes stagnate.
Landmark Group needed to cut through the clutter by:
- Converting one-time buyers into loyal app users.
- Personalizing offers at scale during the 28-day campaign.
The Solution: Hyper-Personalized Push Notifications at Scale
e-CENS leveraged MoEngage’s Dynamic Product Messaging (DPM) to turn app users into high-LTV customers:
- Behavior-Triggered Segmentation:
- Targeted users based on real-time actions: cart abandonments, product searches, past purchases.
- Automated multilingual messaging (e.g., Arabic/English) aligned with regional preferences.
- Discount Cadence Optimization:
- Sent pre-event teasers, flash-sale alerts, and post-purchase follow-ups.
- A/B tested CTAs like “Your Cart is Waiting” vs. “Last Chance for 50% Off.”
The Value: Record-Breaking Engagement & Revenue
- 30% higher notification delivery rate: Optimized timing bypassed inbox fatigue.
- 35% engagement lift: Subscribers acted on tailored offers (e.g., “Complete your cart” nudges).
- 56% surge in purchases: DPM-driven urgency (e.g., “3 left in stock!”) reduced hesitation.
“MoEngage has truly helped us bring our automation to the next level, allowing us to improve customer engagement across apps and sites.”
Claire Adshead, CRM & Retention Manager, Landmark Group
Why This Matters for Retailers in Crowded Markets
Precision push notifications are like deploying VIP sales associates at scale:
- Relevance beats volume: Behavior-triggered messages cut through promotion fatigue.
- Timing is revenue: Pre-event teasers prime intent; post-purchase follow-ups lock in loyalty.
- Cookie-less future-proofing: First-party app data ensures targeting continuity.
Lessons for Peak Sales Success:
- Own the moment: Coordinate pre/during/post-event messaging cadences.
- Let data dictate discounts: Use search/cart history to personalize offers.
- Test linguistic nuance: Localized CTAs drive higher CTR in multilingual regions.
Next Steps:
To prepare for your next mega-sale, let’s identify:
- High-intent user segments (e.g., cart abandoners, frequent browsers).
- Gaps in real-time behavioral targeting capabilities.
