Zero-party data, Cookies and their use in CDP
Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]
Mobile Analytics | eBook
Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]
Improving Marketing Analytics with GTM Server-Side Tagging
Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and retargeting in advertising, marketers need to be aware of the implications for their business. In this article, we discuss the most effective solutions you can use to adapt as marketing […]
7 Key Customer Success Metrics to Track
Measuring your customer success metrics is one of the best ways to get a sense of how well your business is performing. Customer success is critical to a sustainable business strategy, especially in SaaS organizations. Too many tracking techniques start and end with customer acquisition, with little to no monitoring of what occurs after a […]
Google Analytics vs Firebase Analytics – What are the difference between GA and Firebase
Google Analytics 4 (GA4) has an interesting heritage — leading to GA4 being the first Google Analytics solution that supports both Web and Mobile Analytics. So what does GA4’s arrival as Google’s new default analytics property mean for Firebase users? Can GA4 now fully replace Google Analytics for Firebase, or should they be used in […]
4 Essential Digital Banking KPIs
A 2021 study by Chase indicates that digital-first banking appeals across generations today. 62% of all consumers consider Mobile banking Apps “indispensable”, while 73% use Mobile Apps as their primary money management method. There is no denying the way we bank has changed, and digital banking is playing an increasingly larger role in how we […]
